While the app might be moving towards video content and embracing Instagram Reels with open arms, Instagram is a social network built on photo sharing. On Instagram, there are endless ways to get creative and showcase your brand personality.

What are the benefits of creating a big grid on Instagram? Using a big photo grid on your Instagram feed is a great way to get creative with your Instagram account and increase engagement by spicing up your feed from the traditional square grid and making your brand or business stand out from the rest. When you post a giant square image on Instagram you’re taking multiple tiles and turning them into an interconnected image for your Instagram feed.

Schedule your big Instagram grid layout with SkedSocialĪ big grid post on Instagram takes one big picture and turns it into various split images.

When should you use the Instagram grid layout?.

How do you create a big grid on Instagram?.

What are the benefits of creating a big grid on Instagram?.

Incorporate your brand colors in your content for brand recognition and consistency. Check out this post from Later on what’s trending with aesthetics on Instagram in 2022. Line up enough content for at least a week to start.

If you don’t have content ready to go, consider creating your own headshots, photos and videos of you working, incorporate on-brand stock photos and create graphics like infographics, motivational quotes/thought leadership. That’s likely an hour out of your day, and if you’re busy with client work, it can get stressful quickly and lead to burnout and resentment. It’ll save you so much time trying to come up with an idea, creating the content, coming up with a caption and posting it same day. If it’s too overwhelming to plan a month ahead, try a week ahead. My best tip is as soon as you batch create your content, whether you’re working with a photographer or DIYing, is to plan your content as soon as possible. Do you struggle with planning your Instagram content in advance? Even with a new collection of brand photos, clients share that it’s still a challenge to plan ahead!

Instagram grid design template